Sojo is at Oxford Street's Selfridges – on a permanent basis

Sojo's new, permanent concession opened on Tuesday (23 January) and is located within the womenswear section on the third floor of the department store, and accepts walk-ins as well as scheduled visits booked through Sojo's websites.

Although the concession offers a same-day service for express alterations such as loose hems or button replacements, which can be hand-sewn by a tailor on-site, more complicated repairs and alterations services will be executed at Sojo’s east London studio, with the ready products available to be collected from Selfridges or home-delivered to consumers within a week using Sojo’s emissions-free delivery service.

Sojo's Philips said: “We had the most incredible engagement and uptake when we had our one month pop-up at the Selfridges corner shop last year and I’m really excited that we’re now back with a permanent concession to be able to provide an in-person repair and tailoring experience at the heart of London’s retail.”

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